A gorgeous identity design by Maud Design, an award winning design agency based in Sydney, Australia. I love that this identity is based on interchangeable parts. While on their own the stamp and the monogram have been done (and done and done again), in combination with a beautiful raised impression the design surpasses the expected. Besides, having personally to deal with an H in my own identity, I know it is just a pain. For some reason it’s an awful letter to work with but Maud has done it right.
The Concept: (via)
Henry Wilson is an internationally respected young Australian Product Designer, with an ever-increasing profile in Europe, Australia, the UK and US. His practice is built around his belief that design should respond to a real need, an ethos we were keen to reflect in his identity. The brandmark was designed to reflect the crafted yet utilitarian nature of his products, where form and function coexist in harmony. We designed it to remain ledgible regardless of reproduction techniques. Whether it be stamped, embossed, or created with a branding iron, it retains its strength and identity while simultaneously absorbing the characteristics of whatever it is applied to.
Typography: Lineto’s Type Foundry’s Lettera & Klim Type Foundry’s Founders Grotesk