true water



Although this was an identity project in university for Jordi Huaman, I really admire the piece from its conceptual roots through its actualization. In combination with beautiful and powerful photography from Jan Sochor, it is carefully thought out at every stage and in every piece and works well as a unified system across multiple pieces. I appreciate that this, and many, of Huaman’s projects stem from a core cause or opinion behind them and uses fantastic design to do what design is here to do – communicate. (check out his awesome award-winning piece demonstrating his opinion on the death penalty here)

The Concept:
“This is a humanitarian identity that shows another side to water, the one that is not seen normally in developed countries. This identity is based on water problems of the third world and their effect on local people. It speaks, shows and gives the opportunity to help through the symbol of the black drop, which is the center of the identity.” (check out the full project here).

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 443 other followers

%d bloggers like this: