true water

Although this was an identity project in university for Jordi Huaman, I really admire the piece from its conceptual roots through its actualization. In combination with beautiful and powerful photography from Jan Sochor, it is carefully thought out at every stage and in every piece and works well as a unified system across multiple pieces. I appreciate that this, and many, of Huaman’s projects stem from a core cause or opinion behind them and uses fantastic design to do what design is here to do – communicate. (check out his awesome award-winning piece demonstrating his opinion on the death penalty here)

The Concept:
“This is a humanitarian identity that shows another side to water, the one that is not seen normally in developed countries. This identity is based on water problems of the third world and their effect on local people. It speaks, shows and gives the opportunity to help through the symbol of the black drop, which is the center of the identity.” (check out the full project here).

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